DIGITAL + SOCIAL + BRAND MANAGEMENT
Services
White Marketing is known for its digital and social marketing strategy, and brand management services. Specializing in luxury and lifestyle brands, we are experienced in overseeing and working collaboratively with creative, media and public relations, and other digital agencies in consumer and trade marketing. We will design a holistic marketing strategy to take your brand marketing to the next level.
With thoughtful strategy and careful planning we will help you drive sales, while increasing efficiency and maximizing your marketing budget.
Areas of Expertise
Digital Marketing
Display Ads
Search Ads
Retargeting Ads
Paid Social Media Ads
Email Marketing
Email CRM Automation
Social Media
Social Media
Content Creation
Social Media Growth
Strategy
Social Media Community Management
Influencer Engagement
Content Marketing &
Messaging Strategy
Print Advertising
Media Buying
Brochures & Collateral
Loyalty Programs
Consumer, Trade & Influencer Events
Traditional Marketing
& Advertsing
Background
Rachel White
Owner of White Marketing
With nearly 20 years of marketing and communications experience, Rachel prides herself on expert strategy development, seamless execution and delivering real, tangible results for her clients.
Specializing in luxury and lifestyle brands, Rachel provides digital and traditional marketing expertise to local, national and international companies. With professional experience ranging from agency, in-house brand management, consultant, as well as, successful social media influencer/content creator, she holds a unique understanding of all aspects of the social media landscape (influencer, brand, marketer and consumer).
She has managed marketing campaigns for luxury and lifestyle brands across many industries including real estate, medical device, ecommerce, financial, pharmaceutical, non-profit and hospitality.
When not helping her clients elevate their brand and gain market share, Rachel enjoys traveling to new places, checking out new restaurants, going to concerts and hiking with her family and their two dogs.
Rachel shares lifestyle content with her audience of 50k+ on social media at @iam.rachelwhite.
Testimonials
"I consider Rachel an integral part of my team, contributing immensely to the launch of the Cellfina brand. She served as my right hand, implementing strategy across digital and traditional marketing channels. Rachel is a highly dependable and savvy marketer."
Rob Catlin, Director of Cellfina Marketing
"Rachel came to Ulthera during a time of transition and did a great job to ensure our business did not miss a beat. She did a phenomenal job managing multiple marketing initiatives and brought immediate value and contributions in launching these programs. Rachel is a true professional and a pleasure to work with. I wouldn't hesitate to hire her again in the future."
Steve Kreider, Director of Ulthera Marketing
"Rachel is an experienced digital marketer. She knows how to leverage industry insights, consumer insights and digital trends to reach consumer and healthcare providers through simplistic and strategic digital tactics and programs. From e-mail workflows, website redesigns to content strategy development, Rachel can work across the spectrum of strategic planning to implementation. Rachel is a great team partner; she's always 10 steps ahead. I always appreciate her upbeat attitude, approach to teamwork, organization and attention to detail and overall project management skills that were an added bonus to working alongside her!"
Melissa Sowry, Digital Marketing Manager, Merz North America, Inc.